The OCCO Journal

SEO & Marketing Blog for Illawarra Businesses

Practical, jargon-free advice from our Wollongong team. Short reads you can put to work today.

LatestSEO

How to Choose an SEO Agency in Wollongong: 12 Questions to Ask

Choosing an SEO agency in Wollongong? Ask these 12 questions about strategy, reporting, contracts, links and results, and learn the red flags to avoid. 7 min read · 6 Nov 2026 Read the article
SEO

How to Rank in the Google Maps Pack in the Illawarra

How Illawarra businesses get into the Google Maps pack: Business Profile setup, reviews, categories, photos, website signals and citations, step by step. 7 min read
SEO

How Long Does SEO Take in Wollongong? An Honest Timeline

An honest SEO timeline for Wollongong and Illawarra businesses: what happens in month one, when Google Maps moves, and what speeds results up or down. 7 min read
SEO

On-Page SEO Checklist for Wollongong Service Businesses

A practical on-page SEO checklist for Wollongong service businesses: page titles, headings, service and suburb pages, internal links, schema and speed. 7 min read
Google Ads

SEO vs Google Ads for Illawarra Businesses: Which Comes First?

SEO or Google Ads? A plain-English comparison for Illawarra businesses: cost, speed, how long results last, and when using both makes the most sense. 6 min read
Websites

Website Design Checklist for Wollongong Small Businesses

A website design checklist for Wollongong small businesses: what to include, how to win more enquiries, mobile and speed basics, and SEO from day one. 7 min read
SEO

How Much Does SEO Cost in Wollongong? A Plain-English Guide

What local SEO costs for Wollongong and Illawarra businesses, what you get for your money, and how to tell if an SEO agency is worth it. 6 min read
Google Ads

Is Google Ads Worth It for Small Businesses in the Illawarra?

When Google Ads makes sense for Wollongong small businesses, how much to budget, and how to avoid wasting money on clicks. 5 min read
SEO

Local SEO in Wollongong: 7 Quick Wins for Illawarra Businesses

Seven simple local SEO wins to help your Wollongong or Illawarra business show up when locals search on Google and Google Maps. Easy to start today. 5 min read
AI Search

How to Get Your Business Recommended by ChatGPT and Google AI

How ChatGPT, Gemini and Google AI choose which businesses to recommend, and simple steps Wollongong and Illawarra businesses can take to show up. 6 min read
Social Media

What to Post on Social Media When You Run a Local Business

Ten easy social media post ideas for local businesses in Wollongong and the Illawarra. Get more likes, enquiries and bookings without a big budget. 4 min read

Got a marketing question?

Ask OCCO AI, our 24/7 assistant. Get a quick answer or book a free chat with our team.

Ready to grow your Illawarra business?

Book a free SEO audit or a 30-minute strategy chat. No lock-in contracts, no jargon, just a clear plan.

Get in touch →