Google Ads puts your business at the top of Google the moment someone searches for what you do. For many Wollongong small businesses it’s the fastest way to get the phone ringing. But it only works when it’s set up properly.
When Google Ads is worth it
Google Ads works best when people actively search for your service, for example:
- “emergency electrician Wollongong”
- “dentist Shellharbour”
- “accountant near me”
If customers search for it, Google Ads can put you in front of them within days.
How much should you budget?
Start with a budget you’re comfortable testing for at least two to three months. That’s enough time to learn which keywords bring calls and which ones waste money. Your agency should show you the cost per enquiry, not just the cost per click.
The 4 things that make Google Ads work
- Tight local targeting. Only show ads in the areas you actually serve, such as Wollongong, Dapto or Kiama.
- The right keywords. Focus on buying-intent searches and block irrelevant ones.
- A strong landing page. Send people to a fast page about that exact service, with your phone number up top.
- Conversion tracking. Measure calls, forms and bookings so every dollar is accountable.
Google Ads and SEO work better together
Ads bring quick wins while SEO builds long-term free traffic. Data from your ads also shows which keywords convert best, which makes your SEO smarter.
Thinking about Google Ads? Talk to our Google Ads team in Wollongong for a free account review.
Get a free SEO audit and a clear plan from our Wollongong team.