Google Search ads
Show up at the top of Google the moment Wollongong locals search for your service.
Google Ads agency · Wollongong NSW
Google Ads Wollongong. More calls, less wasted spend.
Google Ads management for Wollongong, Illawarra, Shellharbour and Kiama businesses. We build and run PPC campaigns that put you at the top of Google and turn clicks into calls, bookings and sales.
- You own your account
- Weekly optimisation
- Month-to-month plans
Google Ads WollongongGoogle Ads agencyPPC managementAdWords managementPay-per-clickGoogle Search adsPerformance MaxGoogle ShoppingLocal Services AdsRemarketingYouTube adsCall adsConversion trackingLower cost per leadGoogle Ads WollongongGoogle Ads agencyPPC managementAdWords managementPay-per-clickGoogle Search adsPerformance MaxGoogle ShoppingLocal Services AdsRemarketingYouTube adsCall adsConversion trackingLower cost per lead
What is Google Ads?
Pay-per-click advertising that works from day one
Google Ads (formerly Google AdWords, also called PPC or pay-per-click) lets your business appear at the top of Google Search, Google Maps, YouTube and across the web when people are looking for what you sell. You set the budget and only pay when someone clicks.
As a local Google Ads specialist, we focus on the searches that bring real customers in Wollongong and the Illawarra, block the ones that waste money, and track every call and enquiry so you can see your return.
Campaign types 01 02 03 04 05 06
Google Ads campaigns we manage
Google Maps & local ads
Appear on Google Maps and in the local results with your address, reviews and a call button.
Local Services Ads
Pay per lead, not per click, with the Google Guaranteed badge for eligible trades and services.
Performance Max
One AI-powered campaign across Search, Maps, YouTube, Gmail and Display.
Google Shopping
Put your products, prices and photos in front of shoppers ready to buy.
Remarketing & YouTube
Bring back visitors who didn’t enquire, and build your brand with short video ads.
Why use Google Ads?
Why Google Ads works for local businesses
Leads in days, not months
Ads start bringing calls as soon as they go live, while SEO builds in the background.
Only pay for clicks
Set your own budget and only pay when an interested customer clicks.
Target exactly who you want
Choose suburbs from Thirroul to Kiama, times of day and the exact searches that matter.
Every dollar measured
See exactly how many calls and enquiries your ads bring and what each one costs.
Specialists, not generalists. Google Ads changes constantly. Your campaigns are run by people who manage Google Ads every day, with weekly optimisation and clear reporting, not a set-and-forget template.
Who we help
A Google Ads agency for Wollongong businesses
Trades & home services
Urgent and "near me" searches, call ads and Local Services Ads for eligible trades.
Health & wellness
Bookings for clinics and practitioners, targeted to the suburbs your clients come from.
Cafés, food & hospitality
Maps and local ads that bring people through the door, plus Meta ads for events and specials.
Retail & online stores
Google Shopping and Performance Max to put your products and prices in front of buyers.
Professional services
Search ads for high-value enquiries, with call and form tracking to measure every lead.
Beauty & salons
Booking-focused ads by suburb and time of day, plus remarketing to bring clients back.
Our process
How we run your Google Ads
- 1
Free Google Ads audit
We review your account, or your competitors if you’re new, and find quick wins.
- 2
Keyword research & build
Buying-intent keywords for your suburbs, compelling ads and fast landing pages.
- 3
Launch & track
Call, form and booking tracking set up so every dollar is measured.
- 4
Optimise weekly
We cut wasted spend, test new ads and scale what brings leads.
Jargon buster
Google Ads terms you should know
Tap a term to see what it means.
PPC
Pay-per-click. You only pay when someone clicks your ad.
CPC
Cost per click: what you pay, on average, for each click.
CTR
Click-through rate: the share of people who see your ad and click it.
Quality Score
Google’s 1–10 rating of your ads and landing page. Higher scores mean cheaper clicks.
Conversion
A valuable action, like a call, form, booking or sale.
Cost per lead
What each enquiry costs you. The number we work hardest to bring down.
ROAS
Return on ad spend: revenue earned for every $1 spent on ads.
Negative keywords
Searches we block so you never pay for the wrong clicks.
Pricing Most popular
Google Ads management pricing
Management fee, ex GST. Your ad spend is paid directly to Google. See all pricing →
Starter
From $490 /month
One platform, ad spend up to $3,000 a month.
- Google Ads or Meta Ads
- Campaign setup
- Conversion & call tracking
- Weekly optimisation
- Monthly report
Growth
From $890 /month
Google and Meta together, ad spend up to $8,000 a month.
- Google Search, Maps & Meta ads
- Remarketing campaigns
- Ad creative & copy
- Landing page advice
- Monthly strategy call
Scale
From 12% of ad spend
Ad spend over $8,000 a month (minimum $1,200).
- Every platform incl. Shopping & YouTube
- Advanced audiences & testing
- Landing page builds
- Dedicated ads specialist
- Fortnightly calls
Google Ads FAQs
Questions about Google Ads in Wollongong
Serving Wollongong, Shellharbour, Kiama and beyond.
Do I need SEO, Google Ads and social media, or can I start with one?
You can absolutely start with one. We usually recommend this order: fix your website first, then catch people already searching with SEO and Google Ads, then create new demand with Facebook and Instagram ads. We will tell you where your budget works hardest.
Can I do SEO alongside Google Ads?
Yes, and it often works best. Google Ads brings enquiries straight away while SEO builds free organic traffic over time. Data from your ads also shows which keywords bring the best customers, which makes your SEO smarter.
Is SEO or PPC better for growing my business?
They do different jobs. PPC (Google Ads) brings enquiries within days but stops when you stop paying. SEO takes a few months but keeps bringing free organic traffic. Many Illawarra businesses use Google Ads for fast leads while SEO builds, then rely more on SEO over time.
How much should I spend on Google Ads?
Most local Wollongong businesses start with an ad budget of $1,000 to $3,000 a month, paid directly to Google, plus our management fee (from $490 a month). We look at what your competitors bid and how much a new customer is worth to you, then recommend a budget that makes sense.
How quickly does Google Ads work?
Google Ads can bring calls and enquiries within days of launching. The first 4 to 8 weeks are about learning which keywords, ads and suburbs bring the best leads, then we cut wasted spend and scale what works.
Do I own my Google Ads account?
Yes, always. Your Google Ads account, data and billing stay in your name. If you ever leave, you keep everything.
Can you fix my existing Google Ads account?
Yes. Our free Google Ads audit checks your keywords, search terms, ad copy, bidding, conversion tracking and landing pages, then shows you where money is being wasted and how to get more leads for the same budget.
What is Performance Max?
Performance Max is a Google Ads campaign type that uses Google AI to show your ads across Search, Maps, YouTube, Gmail and the Display network from one campaign. It works well for eCommerce and some local businesses when it has good tracking and strong creative.
Is Google Ads worth it for a small business?
Yes, when it is set up well. Google Ads puts you in front of people who are searching for your service right now, so it can bring calls and enquiries within days. The key is tight targeting to your local area, strong ad copy and conversion tracking so every dollar is measured.
Is Google Ads the same as Google AdWords?
Yes. Google AdWords was renamed Google Ads in 2018. It is the same platform: ads on Google Search, Maps, YouTube, Gmail and the Display network, set up and managed the same way.
How do you measure Google Ads results?
By the leads it brings, not just clicks. We set up call, form and booking tracking, then show the number of enquiries, the cost per lead and your ad spend in a plain-English monthly report, plus return on ad spend for online stores.
Do you run Facebook and Instagram ads as well as Google Ads?
Yes. We manage Meta Ads (Facebook and Instagram) as well as Google Ads. The Starter plan covers one platform from $490 a month, and the Growth plan runs Google and Meta together from $890 a month. Your ad spend is paid directly to Google or Meta.
Stop wasting money on clicks.
Get a free Google Ads audit. We'll show you where your budget is leaking and how to get more leads from it.
Get in touch →