SEO & Digital Marketing FAQs

Most of our clients are across Wollongong, Shellharbour, Kiama, Dapto and the wider Illawarra, because we love meeting face to face. We also work with businesses across NSW and Australia over video calls.

Our plans start from $490 a month for Google or Meta Ads, $590 for social media, $690 for SEO, and $1,990 for the Growth Bundle (SEO, ads and social together). Websites start from $2,490. All prices exclude GST, and you get an exact price after a free SEO audit. See our Pricing page for full details.

Digital marketing is everything that brings customers to your business online: your website, SEO (showing up on Google), Google Ads, Facebook and Instagram ads, social media and email. The best results come when they work together as one plan.

You can absolutely start with one. We usually recommend this order: fix your website first, then catch people already searching with SEO and Google Ads, then create new demand with Facebook and Instagram ads. We will tell you where your budget works hardest.

Yes. Our Business Setup package does the whole process for you: launch plan, ABN and business name guidance, .com.au domain and email, logo and branding, website, Google Maps and social profiles, and launch marketing until your first lead. It starts from $6,999 (ex GST). See our Business Setup page.

No. Our monthly plans run month to month after an initial three-month setup period. We keep clients by getting results, not by locking them in.

Google and Meta ads can bring enquiries within the first couple of weeks. SEO and social media build momentum over three to six months, and the results keep compounding after that.

More customers now ask tools like ChatGPT, Gemini and Google AI Overviews for recommendations. We structure your website, reviews and listings so these tools understand your business and are more likely to mention you.

SEO (search engine optimisation) is the work of improving your website and online presence so you rank higher in Google search results. Higher SERP rankings bring more organic traffic, meaning visitors you do not pay for each time they click.

Most Wollongong customers search Google before they buy. SEO puts your business on the first page when they search for what you sell, in Google Maps and the main results. That means a steady flow of local enquiries without paying for every click.

You can handle the basics yourself: complete your Google Business Profile, ask for reviews and write helpful service pages. Technical SEO, keyword strategy and link building take more time and expertise, which is where a local SEO expert helps you get results faster.

Local SEO helps your business show up when people nearby search for what you do, especially in the Google Maps "map pack" at the top of results. It covers your Google Business Profile, local keywords, citations (your business listed on trusted directories) and reviews.

Yes. We help businesses rank across Shellharbour, Kiama, the Southern Highlands, Shoalhaven, the Sutherland Shire, Sydney and Australia-wide, using dedicated location pages and a keyword strategy for each area.

Usually not. We start with a free SEO audit of your current website. Most sites just need technical fixes, better page titles and new service and location pages. If your site is holding you back, we'll explain why before recommending a rebuild.

Yes, and it often works best. Google Ads brings enquiries straight away while SEO builds free organic traffic over time. Data from your ads also shows which keywords bring the best customers, which makes your SEO smarter.

Great, that's a strong starting point. We protect the rankings you have, find the keywords and suburbs you're missing, and turn more of your existing traffic into calls and enquiries.

Across Australia, SEO for small and medium businesses usually costs from a few hundred to a few thousand dollars a month. OCCO SEO plans start from $690 a month (Local), from $1,290 (Growth) and from $2,190 (Competitive), ex GST. You get an exact price after your free SEO audit.

No honest SEO agency can guarantee top rankings, because Google controls its results. What we do promise is a clear plan, transparent monthly reporting and steady work on the things that move rankings: your Google Business Profile, on-page SEO, content, link building and reviews.

We live and work in the Illawarra, so we know the suburbs, the local competition and what Wollongong customers search for. You can meet us face to face, and you work directly with the SEO consultant doing the work rather than an account manager.

OCCO is based in Wollongong NSW and works with businesses across the Illawarra, Shellharbour, Kiama and the South Coast. We meet clients face to face around the Illawarra or over video call, Monday to Friday, 9am to 5pm, and we also work with businesses in Sydney and Australia-wide.

Yes. Our free SEO audit checks your Google Business Profile, website speed, on-page SEO, keywords and competitors, then shows you the quickest wins. Book one through our Contact page.

Most local businesses see early movement in Google Maps and local search within six to twelve weeks. Stronger rankings for competitive keywords usually take three to six months. Results build over time, which is why SEO is one of the best long-term investments for a Wollongong business.

Most people in Wollongong, Shellharbour and Kiama search on their phones and choose from the top three businesses in Google Maps. Local SEO gets you into that map pack and the first results for searches like "builder Wollongong" or "café near me", which is where most local calls and bookings come from.

Yes. Google shows local businesses first for local searches, so a well-optimised Wollongong business can outrank much bigger Sydney companies in the Illawarra. We focus on your Google Business Profile, suburb pages, local links and reviews, which are the signals bigger out-of-town competitors usually lack.

Any business whose customers search on Google: tradies, health and NDIS providers, cafés and hospitality, retailers, law firms, accountants, real estate agents, online stores and B2B companies. If people search for what you do, SEO can bring you steady, free leads.

It starts with an SEO audit, keyword research and competitor analysis. Then we fix technical issues, optimise your pages and Google Business Profile, create helpful content and suburb pages, and build quality backlinks and local citations. Every month you get a clear report and a plan for what comes next.

They do different jobs. PPC (Google Ads) brings enquiries within days but stops when you stop paying. SEO takes a few months but keeps bringing free organic traffic. Many Illawarra businesses use Google Ads for fast leads while SEO builds, then rely more on SEO over time.

Google wants to send people to pages that load fast, work well on mobile and answer their question. A clear, fast, easy-to-use website keeps visitors on the page and turns more of them into enquiries, which supports your rankings and your results.

Most local Wollongong businesses start with an ad budget of $1,000 to $3,000 a month, paid directly to Google, plus our management fee (from $490 a month). We look at what your competitors bid and how much a new customer is worth to you, then recommend a budget that makes sense.

Google Ads can bring calls and enquiries within days of launching. The first 4 to 8 weeks are about learning which keywords, ads and suburbs bring the best leads, then we cut wasted spend and scale what works.

Yes, always. Your Google Ads account, data and billing stay in your name. If you ever leave, you keep everything.

Yes. Our free Google Ads audit checks your keywords, search terms, ad copy, bidding, conversion tracking and landing pages, then shows you where money is being wasted and how to get more leads for the same budget.

Performance Max is a Google Ads campaign type that uses Google AI to show your ads across Search, Maps, YouTube, Gmail and the Display network from one campaign. It works well for eCommerce and some local businesses when it has good tracking and strong creative.

Yes, when it is set up well. Google Ads puts you in front of people who are searching for your service right now, so it can bring calls and enquiries within days. The key is tight targeting to your local area, strong ad copy and conversion tracking so every dollar is measured.

Yes. Google AdWords was renamed Google Ads in 2018. It is the same platform: ads on Google Search, Maps, YouTube, Gmail and the Display network, set up and managed the same way.

By the leads it brings, not just clicks. We set up call, form and booking tracking, then show the number of enquiries, the cost per lead and your ad spend in a plain-English monthly report, plus return on ad spend for online stores.

Yes. We manage Meta Ads (Facebook and Instagram) as well as Google Ads. The Starter plan covers one platform from $490 a month, and the Growth plan runs Google and Meta together from $890 a month. Your ad spend is paid directly to Google or Meta.

AI tools like ChatGPT, Gemini and Google AI Overviews recommend businesses they can clearly understand and trust. That means a well-structured website with direct answers, schema markup, consistent business details across the web, and genuine reviews. This is called answer engine optimisation (AEO), and it is part of our SEO & AI Search service.

Ask every happy customer at the right moment, usually straight after the job is done, and make it easy with a short review link sent by SMS or email. We can automate this for you so review requests go out every time without you having to remember.

Absolutely. We offer marketing for tradies in Wollongong, plus health clinics, hospitality venues, retailers and professional services across the Illawarra. Our plans are built for small business budgets.

We'll review your current site first. Often a few fixes to speed, content and SEO make a big difference. If a rebuild makes more sense, we'll explain why and what it costs before anything starts.

Yes. You get a simple monthly report in plain English showing calls, enquiries, rankings and spend, plus a catch-up call to plan the next month.

Fill in the form on our Contact page or give us a call. We will book a free 30-minute chat, learn about your goals, and send you a tailored plan within a few days.