More people are skipping the list of blue links and simply asking an AI assistant: “Who’s a good accountant in Wollongong?” The answer usually names just two or three businesses. Here’s how to improve your chances of being one of them.
What AI tools look at
AI assistants pull from your website, your Google Business Profile, reviews, directories, news mentions and forums. The clearer and more consistent your information, the more confidently they can recommend you.
Write answers, not just ads
Add clear question-and-answer content to your site: what you do, who you help, where you work, how much things roughly cost. AI tools love direct answers.
Add structured data
Schema markup is behind-the-scenes code that tells search engines your business type, address, hours and services. It’s quick to add and helps both Google and AI tools.
Earn mentions beyond your own site
Local news stories, community sponsorships, industry directories and genuine reviews all help AI tools see you as a trusted local option.
Keep it consistent
Conflicting phone numbers or old addresses confuse AI just as much as they confuse customers.
Curious how AI tools currently describe your business? Ask us for a free AI visibility check.
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