What to Post on Social Media When You Run a Local Business

Staring at a blank Instagram caption? You’re not alone. The good news: local audiences love real, behind-the-scenes content far more than polished ads.

10 ideas you can film on your phone

1. Meet the team — a quick intro to the people customers will deal with.
2. Before and after — perfect for trades, salons, cleaners and designers.
3. A day in the life — from opening up to the last job.
4. Answer a common question — one question, 30 seconds, done.
5. Customer shout-outs — share a review (with permission).
6. Local love — your favourite coffee spot, beach or event in the Gong.
7. Myth vs fact — clear up something people get wrong about your industry.
8. New products or services — show it in action, not just a photo.
9. Tips and how-tos — teach something useful.
10. Community involvement — sponsorships, fundraisers, local teams.

Consistency beats perfection

Three genuine posts a week will outperform one perfect post a month. Batch-film on a quiet afternoon and schedule ahead.

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Need a content plan or someone to film for you? Let’s chat.